Loyalty Measurement Desk
Covers impact measurement, partners and refreshes.
Examines how loyalty teams judge programme performance and decide what to renew or change.
Loyalty Marketing Guide
A guide for Australian brands building loyalty programmes, from rewards and tiers to software, fraud and programme refreshes.
Not yet published. What we cover, and who covers it, is set out below.
What we cover
Loyalty Marketing Guide covers the design and operation of customer loyalty programmes in Australia. It looks at earning and redemption rules, tiers, paid memberships, partner coalitions and programme reviews.
Written for Australian loyalty programme managers.
- 01Programme Design
- 02Rewards and Benefits
- 03Tiers and Rules
- 04Loyalty Software
- 05Loyalty Fraud
- 06Programme Refresh
The desks
Each desk is part of the editorial team with its own beat, not an individual. The byline names the desk, and the structured data identifies it as an organisation.
Loyalty Programme Desk
Covers programme design, tiers and membership models.
Reviews how Australian brands structure loyalty programmes and qualification rules.
Rewards Operations Desk
Covers earning, redemption, software and fraud.
Follows the operational side of points, benefits and reward fulfilment.
How we work
Written for the people who decide
Designing and running customer loyalty programmes. Articles are written for people with a concrete decision in front of them, not for those trying to sell one.
Numbers name their source
Every figure says where it comes from and when it dates from. Where the industry disagrees, that is stated, rather than quietly taking a side.
Nothing tracks you here
No cookies, no analytics, no third-party scripts. If that ever changes, the privacy policy changes the same day.
Where should we start?
The order is not set yet. If there is a question you have had to answer the hard way yourself, send it to the editors. It is the most useful thing you can send a publication that has not yet begun.