Programme Refresh
Announcing a programme change transparently
Explain loyalty rule changes with old and new terms, effective dates and clear treatment of existing points and rewards.
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Programme Refresh
Programme Refresh
Comparing enrolled and non-enrolled customers carefully
Compare loyalty members with non-members using aligned starting dates and prior behaviour without mistaking self-selection for programme impact.
Programme Refresh
Deciding whether to simplify or close a loyalty programme
Compare repair, simplification and closure of an existing loyalty programme while accounting for earned rewards, member notice and data.
Programme Refresh
Evaluating whether a coalition dilutes the programme's purpose
Assess whether coalition rewards still support the original customer goal, using member journeys, contribution and clear decision criteria.
Programme Refresh
Measuring loyalty programme impact
Assess loyalty programme impact with a defined outcome, a credible comparison, benefit-use measures and contribution after programme costs.
Programme Refresh
Member revenue versus incremental programme value
See why member sales are not programme lift, and how a credible comparison and cost calculation can estimate incremental value.
Programme Refresh
Protecting existing member expectations during a redesign
Map earned points, vouchers, bookings and current benefits before redesigning a loyalty programme, then explain a usable transition.
Programme Refresh
Refreshing an existing loyalty programme
Diagnose an existing loyalty programme, choose a focused change, protect earned benefits and assess a limited trial before release.