Editors
Desks
Articles are assigned to the relevant desk, not to an individual. Each desk is responsible for part of Loyalty Marketing Guide.
Rewards Operations Desk
Covers earning, redemption, software and fraud.
Follows the operational side of points, benefits and reward fulfilment.
Loyalty Programme Desk
Covers programme design, tiers and membership models.
Reviews how Australian brands structure loyalty programmes and qualification rules.
Loyalty Measurement Desk
Covers impact measurement, partners and refreshes.
Examines how loyalty teams judge programme performance and decide what to renew or change.