Loyalty Marketing Guide

A guide for Australian brands building loyalty programmes, from rewards and tiers to software, fraud and programme refreshes.

What we cover

Loyalty Marketing Guide reports on Loyalty programmes. Coverage is organised into 6 sections: Programme Design, Rewards and Benefits, Tiers and Rules, Loyalty Software, Loyalty Fraud, Programme Refresh. It is written for Australian loyalty programme managers.

How we work

Articles should be useful to someone who actually has to decide or implement the matter: concrete, verifiable and honest about what depends on the business, the region or the legal position. Where a topic is governed by law or tax rules, the article says so, rather than pretending to replace professional advice.

We correct errors visibly. If a correction changes the substance of an article, the article states what has changed.

Contact

Corrections, tips and questions: [email protected]. For advertising and partnerships, see the advertising page. Publisher details are in the legal notice.